Jochieh Huang (Jenny)
Product / Object / Experience & Space

Find Me! Where are the good Mackerels?

Mackerel Wonderland 

◑ 找魚展?來宜蘭串起你的鯖魚書◑⠀⠀⠀⠀⠀⠀
Join us on a sensory journeyabout learning from the great mackerels !⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀

大鯖魚夢工廠的前身明堯水產,其實有一個不為人知的可愛小巧思。 每當漁獲入港的時候,總會混入不少鯖魚以外不同品種的魚, 這個時候,只有在地的才知道,騎車到工廠,便可以採買這些隨機上岸的魚回家添菜。 因為不想讓人客拿塑膠袋,所以明堯特別準備可以每次重複使用的藍色魚籃, 讓來的買的熟客下次可以記得再回來,而回去洗淨也多一個容器可用。⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀
我們以此小故事為靈感,創作找魚展,混合獨有的工廠美學語彙, 邀請來到鯖魚夢工廠的人一起入夢。透過找魚的小互動, 蒐集關於鯖魚的知識,綁魚,最後集結成小冊,串成屬於你自己的鯖魚小書。⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀⠀
The inspiration of [ Find Me! Where are the good mackerels ] exhibition is extracted from a warm gesture of this locally well-known mackerel factory.In every haul of fishes, there are always a variety of extra species mixed in one catch. When the fishery received extra fishes, locals would came to the the factory to buy these "lucky fishes". In order to encourage people reusing container instead of plastic bag, the factory provide a cute reusable blue basket for local buyers to bring home.⠀⠀⠀⠀⠀⠀ ⠀⠀
With design, we took these typology, and transform this story into exhibition design. By collecting fish shaped information card, at the end of the journey, the visitors are invited to bind it with beautiful fish strings and brought the fishes home.

❙ 客戶 ❙大鯖魚夢工廠 Mackerel Wonderland
❙ 策劃團隊 ❙UOVO Food Design Studio 食物設計在台灣

❙ Creative Design Direction ❙ 黃若潔 Jochieh Huang
❙ Food Design Direction ❙ 詹慧珍 Amber Chan
❙ project manager ❙ 江婉秀
❙ Food Design Consultant ❙ 彭俊豪 Chef Pong - 廚師彭
❙ 聲音設計 ❙ Akanksha Krishnani
❙ 未來鯖魚視覺設計 ❙ Myungsik Jang
❙ 食譜區攝影 ❙ 馮政忠
❙  展覽攝影 ❙ 陳麒年
❙ 鯖魚卡插畫影像協力 ❙ 林凡榆 Fanyu Lin / Divooe Zein Architects 自然洋行建築團隊

❙ 協力廠商 ❙ 猴子軍團設計開發有限公司 、 Enjoy Art 享藝

❙ 特別感謝 ❙ 自然洋行建築團隊、林凡榆、 Ting-i Chen黃莘娓Bulbul Chao 、黃士展、王耀嶸、 Chi-Nian Chen 、 鑿光影像 、日月影像、 MH影像、Stan Chang 、蕭富元⠀⠀ ⠀⠀